Audience 1st

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?

Listen on:

Truly gets it

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"Dani is exactly the kind of people the marketing world needs. Every episode, every conversation, there are these lovely nuggets of gold that only come from experience and the strive to constantly grow. If you’re interested in excelling in B2B and infosec marketing, this is a must-listen."

Episodes

Thursday Mar 24, 2022

Is Your Marketing Annoying to Security Folks? How to Fix It | Breaking Through in Cybersecurity Marketing Podcast

Thursday Mar 24, 2022

Understanding your audience is a force multiplier. As a marketer, that is your differentiation.
Thank you for joining me on this journey to becoming a more ethical and moral marketer.
I want to stress that I am learning just like many of you.
Constant learning, failing, and small, consistent, and incremental successes are what drive me forward.
My hope is to share my findings, learnings, and successes with all of you, those phasing into the tech or cybersecurity or already a veteran in the space so that we, as marketers, salespeople, and vendors, can all become better at what we do while arming those who are on the front lines battling the latest threats or solving complex challenges as things change in this digital world.
Unlock unlimited, premium access to the Vault
The Audience 1st Vault is a private and safe space to connect with and learn from equally curious cybersecurity marketers, sellers, and practitioners. Get hundreds of rich cybersecurity buyer insights & discussions, packed with actionable advice from real security pros (+ more bonus, no-fluff content).
Join here: https://www.audience1st.fm/vault-membership

Audience 1st is Where My Professional Focus Needs to Be

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"Thought-provoking topics. Insightful guests. An amazing host. If you’re in the world of information security sales or marketing you must check this out."