Audience 1st

A Huge Percentage of Vendors Jumps on This Ambulance Chasing Bandwagon and I Hate It | Allan Alford

It's okay to have a positive, crisp, and clean association with negative press. But it's best to steer clear of it altogether.
When’s the last time you’ve heard, ‘simple is more’? Or, ‘keep it basic’?
If it’s been a while, this episode will be a good refresher for you.
When approaching your marketing strategies and tactics in the cybersecurity industry, particularly your messaging, it's best to just stick with the basics and the fundamentals.
There is this constant need to overcomplicate with so many terms to stand out against the competitor, using negative press and ambulance-chasing to get the attention of the security practitioner.
According to Allan Alford, CISO of TrustMAPP, “it should really be a conversation with your audience.”
In this episode, I had a brutally honest conversation with Allan on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.
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Show Me the Courtesy of Treating Me Like a Human Before You Take My Money | Chris Roberts

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.
Security practitioners are at the pointy end, they’re fighting and it’s not fun.
Not only are they fighting adversaries that are trying to get in, but they're also fighting sales, marketing, vendors, and suppliers.
That sucks because they’re fighting facing forward.
And they’re also having to watch their back from the very people who are supposed to arm them.
That's never a good situation to be in.
In this episode, I had a brutally honest conversation with Chris Roberts, CISO, Hacker, Researcher, and Advisor on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.
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Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Is Your Marketing Annoying to Security Folks? How to Fix It | Breaking Through in Cybersecurity Marketing Podcast

Understanding your audience is a force multiplier. As a marketer, that is your differentiation.
Thank you for joining me on this journey to becoming a more ethical and moral marketer.
I want to stress that I am learning just like many of you.
Constant learning, failing, and small, consistent, and incremental successes are what drive me forward.
My hope is to share my findings, learnings, and successes with all of you, those phasing into the tech or cybersecurity or already a veteran in the space so that we, as marketers, salespeople, and vendors, can all become better at what we do while arming those who are on the front lines battling the latest threats or solving complex challenges as things change in this digital world.
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