The Mental Model I Use to Reach My Conversion & ARR Goals | Market-to-Revenue Podcast

If you focus on the foundations first, your conversion and business goals will be met.

I had the pleasure of speaking on the Market-to-Revenue Podcast with Chris Morgan.

He asked me 6 questions:

• What are 3 ways that your team converts your market into revenue?
• What are 3 hard problems that you recently overcame?
• What are 2 roadblocks that you’re working on now?
• What are 3 mental models that you use to do your best work?
• What are 2 techniques that GTM teams need to try?
• Who are 3 operators that should be our next guests and why?

In this episode, I’m going to dig into one specific mental model that has helped me reach my conversion and ARR goals quarter over quarter in the last 12 months.

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