Thursday Feb 27, 2025
How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series
Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io!
In this special in-person episode from New York City, I'm joined by Ben Siegel to break down how cybersecurity marketers and sales teams can accelerate speed to buyer insights to gain a competitive edge.
In this tactical, no-BS conversation, we reveal why traditional analyst models fail, why most cybersecurity vendors get it wrong, and how real-time insights from buyers—not just customers—can drive better messaging, faster sales cycles, and higher conversion rates.
Key Takeaways and Topics Covered:
- Why cybersecurity marketing is broken—and how to fix it
- The myth of proprietary data in cybersecurity marketing
- Why most data doesn’t tell you the full buyer story
- The Rapid Buyer Insight Loop (RBIL) framework for gathering and applying insights in less than two weeks
- The difference between customer research vs. buyer research—and why both matter
- How traditional analyst models hold cybersecurity vendors back
- Real-world stories from Dani & Ben on how shifting to direct buyer insights changed everything
- How to operationalize fast, actionable insights across marketing, sales, and product
- Metrics that matter: Time to Insight, Time to Decision, Time to Value
- The high cost of getting your target audience wrong—and how to avoid it.
Resources & Links:
🔗 CyberSynapse – Ready to ditch the traditional analyst model and get real insights from real key decision-makers? Visit CyberSynapse.io to schedule a quick call.
🔗 Connect with Dani & Ben – Let’s keep the conversation going! Find us on LinkedIn:
Don’t forget to subscribe, share, and leave a review if you found this episode valuable.
More deep dives into cybersecurity marketing that actually works coming soon!
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.