Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process | Tal Arad

Cybersecurity buyers do not have a lot of time to review long RFPs with hundreds of pages. Instead, provide technical diagrams, high-level explanations, and a few slides that provide a focused message.

Buyers are going to read as little as possible to make a decision.

No one is going to read a hundred pages. They don't have the time and the capacity. No one can digest that.

So cut the bullshit and provide as much focused information as possible. That will really help everyone make a decision.

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