A Huge Percentage of Vendors Jumps on This Ambulance Chasing Bandwagon and I Hate It | Allan Alford

It's okay to have a positive, crisp, and clean association with negative press. But it's best to steer clear of it altogether.

When’s the last time you’ve heard, ‘simple is more’? Or, ‘keep it basic’?

If it’s been a while, this episode will be a good refresher for you.

When approaching your marketing strategies and tactics in the cybersecurity industry, particularly your messaging, it's best to just stick with the basics and the fundamentals.

There is this constant need to overcomplicate with so many terms to stand out against the competitor, using negative press and ambulance-chasing to get the attention of the security practitioner.

According to Allan Alford, CISO of TrustMAPP, “it should really be a conversation with your audience.”

In this episode, I had a brutally honest conversation with Allan on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Join Audience 1st Today

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

• Likes
• Download
• Share